A small shop in the downtown always gets fewer potential customers than a superstore in the central point of city. Internet marketers always look for opportunity to reach the highest number of people. So, Search Engine Marketing is always the best choice among all the web entrepreneurs.
It’s clear that Search Engine Optimization AKA SEO is always better than PPC marketing via Search Engines. Along with the time Search Engines are getting more perfect day by day. It’s obviously better for both users and service providers as users are getting their required things as search results more easily and Search Engines are getting more reliability to people that’s important to keep the pace of business development for them. In 2012 we saw the biggest changes in the biggest search engine Google. With the Google Panda and some supporting updates the Search Engine Marketing procedure has been changed a lot. It was really a big change to prevent all kinds of black hat SEO procedures.
Things were becoming too worse when the game of SEO was in hand of some automated SEO software which can create various kind of backlinks automatically like Directory Submission, Forum Profile Link, Article Spin & Submission, Social Bookmarks, Video Directories Submission and many more tasks which are supposed to be done naturally by people from time to time for a specific website.
If a website provides really valuable and competitive services or products then it’s sure that people all over the web will talk about it. The popularity will be built when people will like the website’s product or service. The users will automatically share that website throughout the web so it’s really awkward to use software to make numerous backlinks in no time. It seemed that the person who will own more software and use them more will get higher rank in Search Engines. So, finally after alarming a lot to stop such spamming activities Google rolled out Panda Update.
Now, black hat methods are extending to dead. Let’s emphasize what to do when it comes doing SEO naturally.
If you are in the SEO industry for a certain time then you might be heard about Social Search! Yes, integration of Signals from Social Websites like Facebook, Twitter, Youtube, Google Plus, Pinterest etc. The new strategy of Social Signal integration with Search Engine’s searching algorithm is the current procedure through which all the Search Engines are developing their search process. In order to get importance on Search Engine’s Eye you must spread the targeted things throughout the Social Medias. Keep an eye on this blog to learn how social signals are playing important role in SEO.